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Mobility Solution
Design a mobile application for aftermarket automotive repair shops. App includes text messaging, push notifications, text promotion blasts, analytics dashboard, and a service calendar.
Mobile texting is a convenient and instant form of communication between business and consumer with one-to-one conversations; service and repair estimates with photos; and marketing campaigns. Mobile applications that are not constrained to a desktop computer, provides flexibility for shop managers to manage their CRM program while the ability to move seamlessly between the front office, shop floor, and out in the field.
The business goals were to create a product to gain market share and increase customer acquisition.
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Product manager role. Analysis completed by Denna Cole.
User feedback, market research, and competitive analysis identified the mobile app as a product in demand. Competitors are investing in product development specifically in texting, mobile, and DVI in order to gain market share.
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Product manager role. Personas completed by Denna Cole.
The application is B2B facing and the key users include the shop owner, shop manager, and mechanics. Pain points include the lack of mobility of the CRM products, and missed opportunities due to difficulties in communicating with customers.
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Product manager role. Journey completed by Denna Cole.
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Product manager role. User flow completed by Lillian Huang.
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Service calendar shows the process of making, receiving, and confirming appointments.
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Product manager role. Wireframes completed by Lillian Huang.